Enterprise JournalIdeas, operations & building a business Reading index
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Marketing & sales

Positioning, customers, selling and business visibility.

18 articles · Original source dates
Marketing & sales21 Aug 2026

AI Isn't Enough—America Needs to Invest in Infrastructure, Too

Over the past two decades, innovation, technology, entrepreneurship , and research have defined and fueled America's economic growth. These advances sparked a digital revolution, from the iPhone and rapid…

AllBusiness · 4 min read
Marketing & sales27 Feb 2022

12 Email Marketing Pet Peeves to Avoid in Your Next Campaign

Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled…

AllBusiness · 5 min read
Marketing & sales25 Nov 2021

8 Must-Dos to Prepare Your Business for Holiday Sales

Ah, the holiday season—a time for family, tasty food ... and, of course, holiday shopping. Love it or hate it, the holiday shopping season is here. And do you know what that means, fellow business owners? Yup,…

AllBusiness · 7 min read
Marketing & sales29 Apr 2021

8 Word-of-Mouth Marketing Strategies That Really Work

Word-of-mouth marketing (sometimes referred to as WOMM) remains an effective marketing tactic to drive sales and brand awareness. As more and more conversations occur online, WOMM has evolved beyond one-on-one…

AllBusiness · 8 min read
Marketing & sales07 Feb 2021

How to Get a Guest Post Published on AllBusiness.com

AllBusiness.com is one of the most established and widely read business websites on the internet—a trusted resource for entrepreneurs , startup founders, small business owners, executives, and business…

AllBusiness · 9 min read
Marketing & sales30 Jan 2021

10 Ways to Turn Employees into Brand Ambassadors for Your Business

Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand…

AllBusiness · 4 min read